Blog Post Title

What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.

Joining Remotely: 7 Tips for Great Virtual Sales Conversations

Remote and virtual selling is nothing new. For many of us, we are often moving opportunities forward via conference calls and video chats. However, in times of uncertainty, it is critically important that you are differentiating yourself as a trusted adviser, as someone who adds value in every conversation.

Use this guide as a refresher checklist or an outline to share with your teams. Brushing up on your conversation skills is never a bad idea, even for veteran sellers and sales leaders. Remember, there’s as much differentiation in how you sell, as there is in what you sell.

Virtual Sales is on the Rise. Research Tells Us Why.

Virtual sales is on the rise — and no, we’re not talking about robots taking sales jobs. In fact, with the rise of artificial intelligence (AI) there’s never been a better time for salespeople to be in the profession. Rather, in an era of unprecedented connections, sales reps are increasingly likely to chat with a customer or prospect from behind a computer screen, rather than by slogging to their office.

A survey of more than 2,900 sales professionals worldwide shows that virtual selling is on the rise — and there’s no sign of it slowing down anytime soon. 60% of sales reps have increased their time meeting with customers and prospects virtually since 2015. Sales reps have, in fact, ramped up their time connecting virtually at a rate three times faster than that connecting in person.

Panel Discussion: Tourism’s Covid 19 Economic Impact

An expert panel discussion on the economic impact of Covid19 on the tourism industry with tools participants can use to get by. Panelists include Bill Caldwell, CPA, travel and hospitality attorney Jeff Ment, Professor of Economics from Ball State University, Dr. Nathanael Snow and Sania Khan, Sr. Economist at the Bureau of Labor Statistics.
This webinar is being hosted by Relate Strategy Group, Red Line Tours and GLP Films.

Light at the End of the Tunnel: Overcoming Tourism Volatility

It’s easy to get caught up in panic mode when your business is faced with immediate threats from viral outbreaks, geopolitics and global economic pressures. In a recent article, Resilient Businesses Need Relationships, I talked about how businesses and teams that relate better with each other, their clients, vendors and mission are able to recover from adversity much faster than those who care only about the bottom line.

Yes, it is important that you are taking steps today to ensure that your business is stable during this volatility. It is just as, if not more important, that you emerge from the current crisis stronger, able to quickly recuperate loses and get back to profitability.

Here are four things you should be doing now to ensure that your business succeeds…

Resilient Businesses Need Relationships

Tourism can be a volatile business. Uncontrollable and unforeseen factors like weather, geopolitics, monetary fluctuation, war and global fears of pandemic can wreak havoc on the tourism industry.

Businesses that have the ability to recover from setbacks, adapt to change and forge forward in the face of adversity are those that are most resilient. A recent survey out of the UK confirmed the importance of resilience on an organization’s overall success. More than 800 employees from public, private and nonprofit entities were interviewed for the study by Gillian Shapiro and Sarah Bond. When asked what factors in life drawn most from a persons reserve of resilience, people didn’t point to horrible business mistakes, tragedies, pressure to keep up with business or economic challenges – they pointed to their co-workers.

Postcard design: How to do it well

Mail — yes, real physical mail — is something nearly everyone gets, but not all mail is created equal. We’ve all received mail that looks like it was designed in Microsoft Paint sometime during the 90’s. If you’re sending mail today, you can’t afford to be that kind of company. Consumer expectations around design are far greater today, and how you market is a reflection of that. While some mail may be personal in nature, many companies use mail as a marketing channel to either acquire new customers or reengage customers they already have in hopes of driving more revenue. When executed properly, mail can result in ROI that far exceeds email. This is especially true for companies that have customers with high lifetime value (LTV).

Postcard marketing refers to direct mail that uses postcards as the mailer format. Postcards have a front and back design, and unlike stuffed mail you have to open, the mailer’s message is immediately present. In this guide we’ll cover strategy and design principles behind simple, yet effective, postcard marketing designs that convert.