Category: Marketing Programs

Joining Remotely: 7 Tips for Great Virtual Sales Conversations

Remote and virtual selling is nothing new. For many of us, we are often moving opportunities forward via conference calls and video chats. However, in times of uncertainty, it is critically important that you are differentiating yourself as a trusted adviser, as someone who adds value in every conversation.

Use this guide as a refresher checklist or an outline to share with your teams. Brushing up on your conversation skills is never a bad idea, even for veteran sellers and sales leaders. Remember, there’s as much differentiation in how you sell, as there is in what you sell.

Light at the End of the Tunnel: Overcoming Tourism Volatility

It’s easy to get caught up in panic mode when your business is faced with immediate threats from viral outbreaks, geopolitics and global economic pressures. In a recent article, Resilient Businesses Need Relationships, I talked about how businesses and teams that relate better with each other, their clients, vendors and mission are able to recover from adversity much faster than those who care only about the bottom line.

Yes, it is important that you are taking steps today to ensure that your business is stable during this volatility. It is just as, if not more important, that you emerge from the current crisis stronger, able to quickly recuperate loses and get back to profitability.

Here are four things you should be doing now to ensure that your business succeeds…

Postcard design: How to do it well

Mail — yes, real physical mail — is something nearly everyone gets, but not all mail is created equal. We’ve all received mail that looks like it was designed in Microsoft Paint sometime during the 90’s. If you’re sending mail today, you can’t afford to be that kind of company. Consumer expectations around design are far greater today, and how you market is a reflection of that. While some mail may be personal in nature, many companies use mail as a marketing channel to either acquire new customers or reengage customers they already have in hopes of driving more revenue. When executed properly, mail can result in ROI that far exceeds email. This is especially true for companies that have customers with high lifetime value (LTV).

Postcard marketing refers to direct mail that uses postcards as the mailer format. Postcards have a front and back design, and unlike stuffed mail you have to open, the mailer’s message is immediately present. In this guide we’ll cover strategy and design principles behind simple, yet effective, postcard marketing designs that convert.

Relationship-Driven Sales: How it Works

There is an underlying truth: Authentic success, the kind that is both personally gratifying and defines one’s character, is impossible without building great relationships. Our ability to relate well with people, concepts and experiences makes a career more gratifying, fulfilling and, ultimately, successful. This is especially true in the travel, tourism and hospitality industries.

Here are 9 painless habits that will help you build amazing relationships…

9 Habits of Amazing Relationship Builders

There is an underlying truth: Authentic success, the kind that is both personally gratifying and defines one’s character, is impossible without building great relationships. Our ability to relate well with people, concepts and experiences makes a career more gratifying, fulfilling and, ultimately, successful. This is especially true in the travel, tourism and hospitality industries.

Here are 9 painless habits that will help you build amazing relationships…

Trade Show Pointers: 7-minute Appointment Tips

Whether you’ll be attending the one of the travel industry conference or you’re hitting the road on a Relate Tourism Marketing sales mission, you need to know how to make the right impression quickly in order to land more travel trade sales.

We’ve taken our 40+ years of industry experience and feedback from influential industry buyers to develop these practical and easy-to-adopt pointers.

What is an API?

API… if you work with a tour operators, online travel services, airlines or hotels, you’ve probably heard someone reference their API. If you’re planning to attend a big travel industry trade show like IPW, the ABA Marketplace, World Travel Market or ITB, you’re going to hear about it. So what is an API and why do so many travel trade buyers and package tour planners use them?

We found this great video that helps explain the role of APIs even in our b2b, b2c, tourism and trade trade world. Take a look.

6 Tips for State Tourism Matching Fund Grants

Many states offer a variety of grants to help local organizations develop tourism within the state. Most common among these are the tourism matching funds grants. Nationwide, these grants account for tens of millions of marketing dollars that are available to organizations willing to put in the time, preparation and follow up necessary to complete the application process, manage the grant requirements and administer the grant funded activities.

IT MAY SOUND DAUNTING AT FIRST, BUT THERE ARE SOME BIG REWARDS.

Here are six things you should know that can help you land some grants.

9 Follow Up Tips To Increase Tourism After IPW And Other Trade Shows

IPW has just ended or you’re headed home from another tourism trade show – now what? Back at the office, it’s important to remember – the trade show efforts are not over. The days after are often the most critical for keeping the momentum going and to help generate ROI. As you heard others say at the show “It’s all about the follow up.”

Here are the easy things to do after US Travel Association’s IPW – that’ll make a major difference in your ability to attract more tourists, tour operators, group visits and big accounts.